Gerber Digital Overhaul
Gerber came to us with their biggest request yet, a complete digital overhaul. They wanted us to create a better experience that showcased their wealth of content and products in a way that kept users engaged and interested.
What we gave them was a responsive, completely revamped site that made it simple for mom’s to find the information they were looking for. Everything from how Gerber’s content was organized and written, to creating new smart tools to track important information and even how products were displayed and sold.
Home, Milestone landing, article
The homepage was designed to give users a taste of all the information Gerber has to provide, as well as supply them with new and up-to-date products, articles, videos and so on.
Landing pages and articles give mom specific help and information about their babies current developmental stage, while also providing relevant products and similar articles for more content.
Interactive Tools
We designed MyGerber’s set of smart tools to grow with mom and baby in an interactive, user-friendly way.
Product Pages flow
MYGERBER, THE REGISTERED EXPERIENCE
At the heart of the new site is a completely personalized experience, MyGerber. Here we set up a guided journey for mom to help make nutrition for her baby simple. It’s packed with tailored content, personalized features, and interactive tools that can all be stored and visited at any time.
