ASICS

Compilation of social work for a variety of ASICS sneaker collection launches.

FEEL FAST Campaign

The inspiration behind this campaign is that when you wear ASICS, you feel fast. Not just physically but mentally, too. We wanted to inspire users and teach them about new ASICS technology by showing them that there are no boundaries. You’re free to move outside the lines and awaken your inner animal.

I MOVE ME Campaign

For the launch of the new “I MOVE ME” brand campaign, ASICS teamed up with inspiring people who have overcome great obstacles in their life to tell their story. What they all have in common is the strength to keep moving and motivate others to do so, too.

SAKURA MOVE TO BLOOM SPRING COLLECTION

This shoe collection was inspired by spring time in Japan when the cherry blossoms begin to bloom. Spring is the season of new beginnings and the bloom of a sakura is the symbol of that new start. To start moving and start running.

Different executions and different creative elements come together as one to bring the essence of MOVE TO BLOOM to the forefront of this campaign. These nine individual posts, come together to create a bigger picture in order to color the world, and newsfeeds, SAKURA.

The run is in all of us

‘The Run is in All of US’ is redefining running. It breaks the mold of what people consider a runner to be. It’s not an exclusive club that you have to find your way into. It’s a lifestyle. It celebrates everyone as a runner, no matter what kind of runner they are.